Working with a team to create meaningful, beautiful campaigns is my jam. Gathering together to review data, brainstorm, & develop something we can all be proud of is my goal at the of the day. Here are a few of the campaigns I’ve had the pleasure of working on.
2016 Black Friday Campaign
Working alongside Mike Kennedy, we created a bold Black Friday Campaign for Cockpit USA using black and white photography, shot by Conor Dougherty. The use of the photography helped to reflect the brand’s classic style as well as play off the day of the sale. Our goal was to bring new traffic to the site 2 weeks before the sale, then re-target customers who viewed 2+ pages to come back for the sale. Our plan was a success, leading to +8k new traffic to the website and selling more than double the previous year’s units sold.
75th Anniversary of Pearl Harbor Jacket
In 2016, Budweiser approached Cockpit USA about making a limited edition hand painted jacket for the 75th Anniversary of Pearl Harbor.