Campaigns

Working with a team to create meaningful, beautiful campaigns is my jam. Gathering together to review data, brainstorm, & develop something we can all be proud of is my goal at the of the day. Here are a few of the campaigns I’ve had the pleasure of working on.


2016 Black Friday Campaign

Working alongside Mike Kennedy, we created a bold Black Friday Campaign for Cockpit USA using black and white photography, shot by Conor Dougherty. The use of the photography helped to reflect the brand’s classic style as well as play off the day of the sale. Our goal was to bring new traffic to the site 2 weeks before the sale, then re-target customers who viewed 2+ pages to come back for the sale. Our plan was a success, leading to +8k new traffic to the website and selling more than double the previous year’s units sold.

For: Cockpit USA
Credit for Copy: Mike Kennedy
Art Direction & Layout Design: Kate Brady
ADROLL ADS
Cockpit-USA-Black-Friday-2016-728x90
 Cockpit-USA-Black-Friday-2016-300x600-002    Cockpit-USA-Black-Friday-2016-300x600-001    Cockpit-USA-Black-Friday-2016-300x250
EMAIL BLAST
Final email blast for Cockpit USA's Black Friday sale & beginning of Cyber Monday sale designed by Kate Brady
Final email blast for Cockpit USA’s Black Friday sale & beginning of Cyber Monday sale
HOMEPAGE SLIDE
2016-Black-Friday-HP-Slide

75th Anniversary of Pearl Harbor Jacket

In 2016, Budweiser approached Cockpit USA about making a limited edition hand painted jacket for the 75th Anniversary of Pearl Harbor.

For: Cockpit USA & Budweiser
Credit for Copy: Mike Kennedy
Jacket Design and Painting: Nestor Sanchez
Layout Design: Kate Brady
Cockpit USA & Budweiser Blog Banner
Cockpit USA & Budweiser Blog Banner
Email blast for Cockpit USA & Budweiser's 75th Anniversary of Pearl Harbor Jacket.
Email blast for Cockpit USA & Budweiser’s 75th Anniversary of Pearl Harbor Jacket.

 

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